LinkedIn Career Experts Offer Advice On How People Can Succeed In 2023
To gain insights into what people should do to find a new job or fast-track their careers, Forbes turned to smart, experienced LinkedIn career experts to gain their sage advice, guidance and suggestions. Their collective overarching themes include having a strategy; always committing yourself to learn and update your skills; networking; personal branding and storytelling; being organized and keeping track of the job-search process; finding a good recruiter; having a crystal-clear rèsumè and LinkedIn profile; leveraging your human touch to stand out amongst the growing artificial intelligence trend and taking care of your mental health and well-being.
Last year didn’t end well for workers and job hunters. It was the beginning of the end of quiet quitting, acting your wage and the Great Resignation. Companies enacted layoffs, hiring freezes and rescinded job offers in response to runaway inflation and higher interest rates and costs.
Likely, the first few quarters of 2023 will also be challenging. Usually, the beginning of January is a time for workers and management to get acclimated to the daily routine. Headcounts and budgets are discussed. For many firms, bonuses, raises and promotions are still open items. Although the holiday season is seen as the time for vacations and personal days, many people also take off after New Years, avoiding travel congestion.
What Career Experts Say You Should Do To Get Ahead In The New Year
“My advice is to seek out professional organizations. Professional organizations host events and meetings where individuals can get to know and connect with other members. In addition, these organizations afford learning opportunities through webinars, conferences and certification courses that help increase confidence and help them stay up-to-date on industry trends and technology. Participation in organizations also yields content for rèsumès and interview answers.”
“2023 will be the year job seekers collectively embrace the power of personal branding: articulating their wins with context and with clear business impacts. A personal brand consists of who you say you are, who you manifest as and what your victories say about you.”
“It is more important than ever to have your own job-search accountability team, where you can each practice and role play everything from rèsumè review to interviewing. Make sure your LinkedIn profile markets you and how your previous successes will support a future employer. Attend networking events and keep learning. Take care of yourself along the way.”
“With all of the talk about AI in hiring and in work in general, I think both workers and job seekers can succeed in 2023 through bringing a human touch to their work. Instead of rushing through work tasks or using AI to most quickly fill out a job application, try to think about the person on the other side of the interaction. Take time to understand the challenges that companies are facing and identify how you can solve their problems. So many people are forgetting the little things these days, so if you are interviewing, I recommend that you prepare and dress for interviews appropriately and send a personalized email after the interview to stand out.”
“It’s important to keep it simple. LinkedIn and rèsumè need to be clear, consistent and have your accomplishments, not the job description posted on your rèsumè. Rèsumès should be easy to read and tailored to the job you’re applying to, skip the fancy templates and colors. Stay organized, apply to a job and reach out to a recruiter or the hiring manager letting them know you applied to the role. But track this, there are new tools coming around to easily track the jobs you apply to. When interviewing, have your rèsumè and some notes already prepared. Answer questions using STAR format, and don’t be afraid to ask if there’s anything else they would like to know if you didn’t cover. When wrapping up your interview, don’t ask about their culture. Ask about their core values, and make sure they align to yours. Keep networking and engaging, find a mentor in the industry you’re interested in and continue building your community of people who inspire you.”
“My advice is to be crystal clear on what you want and what you don’t want. Your target informs everything, from how you write your rèsumè to how you answer interview questions. Being clear on your deal breakers will ensure you don’t jump out of the frying pan and into the fire.”
“There’s always a lot of advice on how to get the job, but once you have that job or once you get the promotion, what happens next? Don’t allow complacency to set in. Start thinking of how to advance in 2023 and beyond. What do you need to do? Who do you need to connect with? What skill sets do you need to learn or improve on? Who are potential mentors and sponsors I could reach out to?”
“Get clear on what type of life you’d like to create and what values and needs should be supported to achieve that vision. Then, find a role, environment and company that will provide you with what you need. When your career supports your life’s vision instead of your life revolving around your career, you’ll find you’re open to more diverse professional experiences. Multiple roles could help you achieve your vision, and that realization will help reduce the overwhelm we experience when we limit ourselves to specific titles or roles.”
“Ready for your next role? Plan it! Having a strategic job search will save you time and stress. Build a list of 20 target companies and research them. Find five to 10 contacts who work there (use LinkedIn for this) and start up a conversation. Set up interviews or ask for referrals. Create a spreadsheet to keep track of convos and interviews. Spend X number of hours a day on your job search. When you have a plan, your job search feels like it is in your control (and less like it’s controlling you).”
“Always be connecting and networking 365 days a year—not solely when you are looking for a new job. Being curious about others will help you do this naturally.”
“Take good care of yourself. Your health, your outlook, your resilience and your well-being. Put yourself out there—on LinkedIn, in professional groups and in your community. Improve yourself via self-initiated learning. Reach out to people (especially recruiters, former bosses, mentors and coaches) and schedule calls and coffee chats. Make these four points into habits.”
“One thing that I am telling job seekers is to dig deeper to find out more about the person behind the title and how to effectively sell and market that. So many people rely on titles but very few know how to distinguish themselves because of the opportunity. In other words, storytelling is key. Start writing a story about your experience and make the title come to life. Not only does it raise confidence, it raises interest.”
“To be most successful in leveraging LinkedIn, ensure these things: work with a professional to completely optimize your profile; be targeted and focused with your headline and “personal brand” and engage, connect, comment and participate in the conversation.”
“Being 100% transparent and authentic from the start probably feels right, but being too honest too soon can knock you out.”
“Get very clear on what you no longer want first. This will help you clear out what you are trying to get away from or not repeat from past jobs or companies. Then, get very clear on what you do want. Think about all aspects of work—money, of course, but also job duties, the kind of manager, team or company you want to work for, deal makers and breakers, like benefits, perks, location, flexibility. Then, optimize your LinkedIn profile and get active as a commenter and poster. Ask for and take networking calls. Ask people you know to refer you to their companies. And, don’t be too proud to ask for support—whether it’s an accountability group, a career consultant, an executive coach or something else—you are not meant to do everything alone.”
“Fortune favors the bold but not the reckless. Heading into 2023, I advise my job seeker and career-building clients to be more prepared to seek and embrace change and new opportunities. To be prepared for success in 2023, my staple advice includes clarifying who you are, what you want to do, and how you want to be perceived, which is wrapped up nicely with knowing, building, and showcasing your personal brand. Changes are coming more rapidly and it will be vital for people to keep their heads out of the sand, open their eyes and routinely conduct 360-degree personal and environmental scans. When you hear about a new technology don’t look away, look further. I could look at ChatGPT as a tool only that could take away some of my professional opportunities, which it will, or explore it to see what opportunities it could create. Remain curious, proactive, positive and persistent and always be looking around in 2023.”
“Identify your niche and industry then research the titles. Companies have customized titles. The second step is to read through 20+ job descriptions to see what the key skills and requirements are and nice to have skills. Now start with the SWOT on your talent and targeted industry: your strengths, weaknesses, opportunities and threats. Is there a gap? Can you upgrade? Are you too outdated? Most tenure career professionals might not be aware of current tools used by targeted employers including AI tools in hiring. Where do they post jobs? How do they hire? Don’t let your ego step in, be a learner. Reach out to those who left the company, or who got laid off, they have lived your experience and they are your networks. Now, research recruiters within your niche who will represent you. Partnering with the right recruiters could speed up the process they know insider info. Find out the exclusive community/ club where hiring managers hang out. Show up consistently to support them if they post or tweet. You will get noticed. Build relationships for the long term. Develop a rèsumè with data.”
“After looking at 16,000-plus rèsumès over my career (my husband and I recently tallied this), the one thing that will sell you harder than any one statistic on your rèsumè is knowing the system that you used to get there. Everyone has a system. Rarely, does anyone get it down on paper. But when they do, it’s a lighthouse for others to SEE your value. It says “my results aren’t a one-hit-wonder. They’re repeatable and I can achieve them wherever my system is applied. In 2023, it’s essential to figure out what your System for Success really is—and learn how to talk about it—because people will trust those who have a system.”