Porsche In Talks With Google About Using Its Software

Porsche In Talks With Google About Using Its Software

It’s curious that Porsche is more inclined to work with Google, a company that famously makes the majority of its money through harvesting and selling data. At the same time, Apple has a more upmarket image, makes most of its money from selling hardware, and is famously more protective of its customers’ privacy and security than Google. That’s not to say Apple is perfect. It is a global company, and data is the most valuable commodity in the world.

Many automakers have integrated with Google Automotive Services, including Volvo, Polestar, Toyota, Lexus, Nissan, and Ford. Still, some companies, including Volkswagen and BMW, remain protective of their operating systems and want complete control.

However, it may be too late to keep Apple and Google from taking over infotainment systems as automakers have yet to develop their systems quickly or well enough for what customers now demand.

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